Matty is your AI Customer Matchmaker. It helps you promote new inventory by identifying customers who are most likely to love your newest arrivals.
Instead of searching through customer purchase history yourself, Matty does the work for you.
How It Works
When you receive a new Purchase Order, Matty compares the products in that order with your customers' purchase history.
Based on previous purchases, Matty will:
- Identify customers who are likely to be interested in your new arrivals.
- Draft personalized text messages for each customer.
- Explain why each customer was selected.
You'll always have the opportunity to review the recommendations before sending any messages.
How to Use Matty
- Open the Purchase Order you'd like to market.
- Click Find Marketing Opportunities.
- Allow Matty a few minutes to analyze your new inventory.
- Once the analysis is complete, a new button called View Marketing Opportunities will appear.
- Click View Marketing Opportunities to review:
- Customers Matty recommends contacting.
- The AI-generated text message for each customer.
- Matty's reasoning for why each customer was selected.
- Make any edits you'd like, then press Send.
Why Use Matty?
Matty helps you:
- Save time by eliminating manual customer outreach.
- Send more personalized messages.
- Reach customers who have already shown interest in similar products.
- Turn new inventory into sales with just a few clicks.
Need Help?
If you have questions about using Matty, our team is here to help. Reach out to Material Retail Support for assistance.