We’re excited to build your new website!

Before our design team gets started, you’ll need to complete our New Website Set-Up Form. This form gives our team the information, branding, imagery, and creative direction we need to design a website that feels like your store.

Please gather all required information and images before submitting the form.

Before opening the form, we recommend gathering:

Please upload the highest-quality version of your logo you have available.

Whenever possible, we recommend providing a:

If you have multiple versions of your logo, such as a primary logo, secondary logo, icon, or alternate colorways, feel free to include them in your branding documents.

Please avoid: screenshots of your logo, photos of signage, very small or blurry logo files, or logos downloaded from social media.

Photography has a major impact on how your finished website looks. High-quality images give our designers more flexibility when creating homepage banners, collection features, promotional sections, and other visual elements.

Whenever possible, upload the original image file rather than a screenshot or an image saved from social media.

The form requires you to upload at least one image of your physical store. These photos help our designers understand your brand’s personality, merchandising, colors, and overall aesthetic.

Photos taken on your phone are completely fine! Just make sure they are clear, well-lit, and uploaded as the original photo whenever possible.

Helpful photos can include:

You’ll also have the option to upload additional lifestyle, product, or brand photography you’d like incorporated into your website.

High-resolution images

Well-lit and in-focus photos

Original image files

Clean images without text

A mix of horizontal and vertical photography

Images with room around the subject

✓ Wide, high-resolution lifestyle photo

✓ Subject has some space around them

✓ Image can be cropped without cutting off the product or model

✓ No text or graphics already added

✓ Clear vertical or square lifestyle image

✓ Product is easy to see

✓ Consistent lighting and styling

✓ Well-lit photo of the store or display

✓ Straight, clear composition

✓ Original photo from your camera

Screenshots are often too small to use for large website sections.

Instagram and Facebook compress images, which can make them appear blurry when enlarged.

Whenever possible, send us the original photo instead.

If an image already looks blurry on your phone or computer, it will likely look even blurrier when displayed as a large website banner.

Whenever possible, send us the original photo without text, buttons, stickers, sale messaging, or other graphics already added.

If a model, product, or other important subject is already touching the edges of the image, we may not be able to crop it properly for both desktop and mobile.

Images should clearly show the product, person, or space being featured.

Send us the individual photos instead so our designers have more flexibility.

Only provide imagery that your store has permission to use on its website.

You’ll be asked to provide a short background about your store.

Don’t worry about making it sound like finished website copy. Give us the information and we’ll use it to help tell your story.

Consider including:

That’s plenty for our team to work with!

If you already have a brand guide or style guide, you’ll have the option to upload it.

You’ll also be asked about your preferred fonts and colors.

If you know your exact fonts or HEX codes, please include them.

Fonts: Playfair Display + Montserrat

Colors: Burgundy #7B2639, Cream #F7F2E9, Black #111111

If you don’t know the exact names or codes, descriptions are helpful too.

You can also describe the overall feeling you want your website to have.

The form gives you the option to provide examples of other websites you like. We highly recommend taking advantage of this section!

Try to share 2–3 websites that represent the style or experience you’re looking for. They don’t have to sell the same products as your store.

More importantly, tell us what you like about them.

Or:

This helps our designers understand why you’re drawn to a particular website rather than simply trying to recreate it.

You’ll have the option to tell us about your target customer.

You don’t need formal marketing research. Just describe the person who typically shops with you.

Think about:

The final section is your opportunity to tell our designers anything else we should know before we begin.

This is a great place to mention things like:

You don’t need to tell us exactly where every image or section should go. Focus on what is important to your business and how you want your website to feel, and our design team will take it from there.

Before submitting your request, double-check that you’ve included:

The more context and high-quality imagery you provide, the better equipped our design team will be to create a website that represents your store.